Newsflash EU / Competition and Regulatory
JUDGEMENT OF THE COURT OF JUSTICE IN THE 'ADALAT' CASE On 6 January 2004, the Court of Justice
Commission imposed a fine of 3 million ecus.
delivered its long-awaited judgement in the
Bayer challenged the decision before the Court
Bayer ‘Adalat’ case. The judgement confirms a
restrictive interpretation of the notion
‘agreement’ within the meaning of Article 81(1)
In October 2000, the Court of First Instance
annulled the Commission’s decision (Case T-
41/96, 2000 ECR II-3383). The Court of First
The facts of the case relate to the distribution of
Instance determined there was no evidence that
pharmaceutical products within the European
Bayer imposed an export ban on its wholesalers,
Union. However, the judgement’s scope is much
broader, since it sets the legal standard to
compliance with the alleged export ban, or that
establish the existence of an ‘agreement’ within
Bayer sought any form of agreement from the
the meaning of Article 81(1) of the EC Treaty,
wholesalers concerning the implementation of its
more in particular in vertical relationships.
policy. Nor did the Commission prove that the
wholesalers adhered to the unilateral policy of
As a reminder, the case concerns Bayer’s policy
preventing parallel imports adopted by Bayer.
of restricting the supplies of its product ‘Adalat’
The Court therefore held that the Commission
to the level of the local needs of its French and
made an error in the legal assessment of those
Spanish wholesalers in an effort to reduce
facts by holding it to be established that there
parallel imports into the United Kingdom. The
was a concurrence of wills between Bayer and
wholesalers concerned had reduced their orders
the wholesalers to limit parallel exports to the
to a given level to give Bayer the impression
United Kingdom, justifying the conclusion that
they were complying with its declared intention
there was an agreement within the meaning of
to cover only the needs of their traditional
Article 81(1) of the Treaty. Furthermore, the
wholesalers continued to try and obtain packets
Commission’s argument that the mere finding of
of Adalat for export by using different systems,
fact that the wholesalers have maintained their
such as placing orders indirectly through small
business relations with Bayer is sufficient to
prove the existence of an agreement. The Court
also pointed out that the very concept of an
The European Commission in its 1996
Decision (1996 O.J. L201/1) held that the supply
quota policy adopted by Bayer constituted an
export ban which was incorporated into the
The Bundesverband der Arzneimittel-Importeure
continuous commercial relations with its
eV and the European Commission appealed the
wholesalers. Consequently, the Commission
judgement mainly criticising the – in their view -
took the view that there was an agreement
excessively restrictive assessment of the concept
of an ‘agreement’ under Article 81 (1) of the EC
infringed Article 81(1) of the Treaty. The
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In its judgement, the Court of Justice
distributing orders for export amongst the
dismissed the appeal, and provided further
various branches, far from establishing the
guidance as to the interpretation of the notion
‘agreement’ within the meaning of Article 81(1)
constituted an attempt by the wholesalers to
turn the application of Bayer's unilateral policy
to their advantage, the implementation of which
The Court affirmed that the existence of an
did not depend on their cooperation. In this
agreement within the meaning of Article 81(1) of
the EC Treaty can be deduced from the conduct
of the parties concerned. However, the Court
clarified that such an agreement cannot be
The importance of the judgement lies in the
based on what is only the expression of a
clear demarcation made by the Court between
unilateral policy of one of the contracting
parties, which can be put into effect without the
unilateral policy. Especially in vertical
relationships, where there may be a situation of
tacit acceptance of a policy defined by the
Furthermore, for an agreement to be considered
supplier, this distinction is not always properly
as having been concluded by tacit acceptance, it
made, as the Adalat case illustrates. Ultimately,
is, as the Court states, ‘necessary that the
the facts in each particular case will be decisive.
manifestation of the wish of one of the contracting parties to achieve an anti-
Finally, the Court of Justice rightly points out
competitive goal constitutes an invitation to the
that the Commission decision at stake in the
other party, whether express or implied, to fulfil
Adalat case ‘confined itself strictly to the that goal jointly, and that applies all the more examination of one complaint, alleging the where, as in this case, such an agreement is not existence of an agreement within the meaning of at first sight in the interests of the other party, Article 81(1) of the Treaty between Bayer and namely the wholesalers’ (point 102 of the
its wholesalers, and that it did so in the context of a market defined by reference to the main therapeutic indications for the product in
Contrasting the present case with the Sandozquestion, namely Adalat’ (point 42 of the
case (Case C-277/87, 1990 ECR I-45), Bayer
judgement). This holds open other possible
was found to require no particular form of
approaches by the European Commission, such
as the application of different market definitions
Furthermore, in the view of the Court, the
or scrutinising the practice under Article 82 of
wholesalers’ strategy to make Bayer believe that
the EC Treaty prohibiting the abuse of a
the needs of the national markets had grown by
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