Kms_resume_2013c

KEITH MARTIN-SMITH
Writing – Master storyteller who creates content across multiple platforms: business-to-
business, business-to-consumer, fiction and non-fiction, and much more. Marketing — Analyze marketing: target audience, business goals, communication streams
and messaging consistency, audience retention/ growth/ conversion. Technology — Create SEO-rich content and dynamic online campaigns.
Author of Fiction & Non-Fiction
• Only Everything — This novel, to be written over 2013/14, was funded by a Kickstarter campaign that I designed, implemented, and executed, raising $30K in 30 days. • The Heart of Zen: Enlightenment, Emotional Maturity, and What it Really Takes for Spiritual Liberation — to be published by North Atlantic Books in the spring of 2014. • A Heart Blown Open – Published in 2012, this is the biography of an American Zen master. Silver Medal winner from Nautilus Book Awards, and a finalist for the 2012 Book of the Year Award from Foreword Reviews. • The Mysterious Divination of Tea Leaves & Other Tales – This collection of 12 short stories was published by O-Books in February 2009. Senior Writer & Brand Marketing Strategist
Working as an independent contractor for a wide variety of industries. • The New York Times Syndicate — Create ongoing, high-level business-to-business content designed to help the NYT’s Syndicate sell copy to other news organizations. • The Way of the Happy Woman — Helped to create overarching branding strategy, email campaigns, and brand consistency to blend this company with an individual’s brand, leading to a 400% increase revenue. www.saraavantstover.com • WishGarden Herbs — Researched and wrote site content in a SEO-rich format for this online seller of medicinal herbs, leading to a 600% increase in the site’s revenue. • Kira, Incorporated – Conceived, researched, and rewrote entire website and information architecture for this $500M facilities maintenance company. www.kira.com • RennerBrown — Conceived, researched, and rewrote entire website and information architecture for this IT Consulting company. www.rennerbrown.com • CPO Advantage — Created all original content for this medical supply procurement • W.J. Castle Group — Conceived, researched, and wrote all content and information architecture for this underwater marine engineering firm. Also wrote all content for their print brochure. www.wjcastlegroup.com • Egbert & Barnes, LLC — Conceived, researched, and wrote all content and information architecture for this Delaware Valley law firm. www.eblawyers.net Marketing Director, Integral Life
Responsible for managing and integrating all Design, Web/Technology, Communications, and Marketing for a member-driven think tank with a difficult-to-communicate mission. Integral Life had a fractured brand, chaotic communications, and dysfunctional internal processes. I integrated Design, Technology, Marketing, and Communications into a single dynamic brand department with an organized communications process. I maintained their suite of websites and created and maintained promotional landing pages, eNewsletters, and eCommerce efforts using Adobe DreamWeaver, as well as additional HTML programming. I also managed the CRM database. KEITH MARTIN-SMITH
Senior Copywriter
Developed Web, email, and print-based materials for a wide variety of companies. • Actelion Pharmaceutical, Ventavis for Pulmonary Arterial Hypertension (PAH) – Conceived, researched, and wrote multi-tiered educational and compliance email program for registered users [comprised of 15 dynamic emails]. [Winner 2007 Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising] www.4ventavis.com. The program is at www.VentavisSureSteps.com • Visit Delaware – Created original Web content and dynamic information architecture for the complete re-branding of this state-run tourism site. www.visitdelaware.com • Valeant Pharmaceuticals, Tasmar, an adjunct therapy for Parkinson’s Disease – Conceived, researched, and rewrote patient and HCP sections of this website to reflect major change in FDA labeling. www.tasmar.com • Aveeno Skin Care – Wrote entire site content for the launching of the Aveeno website. 2000 - 2005 Copywriter
Developed Web and print-based materials for a wide variety of pharmaceuticals. • Ortho Biotech, Procrit — Conceived, researched, and wrote 28 segmented, content- rich newsletters designed for newly diagnosed cancer patients undergoing chemotherapy, to be delivered over a ten-month period. • OrthoMcNeil, Ultracet — Created website content, banner ads to take advantage of the Vioxx fallout, and marketing materials designed to take up the Vioxx market share. • Pfizer, Aricept, Xanax XR — Created websites, banner ads, and marketing materials • Bristol-Myers Squibb, Plavix — Created a website, banner ads, television script, and • Allergan, Botox — Created website content. • Roche, Tamiflu — Created educational website for HCPs on treating herpes, as well as a patient newsletter for herpes sufferers. • Centocor, Remicade — Conducted a major update on website content and information architecture, search engine optimization, creation of landing pages for SEO, targeted Additional Non-Pharma Clients: Deloitte Consulting, United Way, Sunoco Logistics, Fleet Capital Leasing, Bed Bath & Beyond, CIGNA, dozens of smaller companies. Personal
• Northern Shaolin Kung Fu teacher and practitioner for 19+ years. • Ordained Zen Priest in the Rinzai Zen tradition. Education
References available upon request.

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