Microsoft word - resume - staci cockrell v2.doc

STACI SAMPLE
123 Tivou Drive | Cedar Park, TX 78613 | (512) 555-9421 | [email protected] CANDIDATE: MEDICAL DEVICE SALES REPRESENTATIVE
More than 10 years of experience exceeding sales targets for
Core Competencies Include:
a diverse range of companies with a proven record of hitting the ground running and producing immediate results. Experience leading new product launches and driving market
share growth for large corporate accounts, including major players in the technology and life sciences industries. Maintain an extremely professional presence and articulate
communications skills used to build relationships, conduct
educational programs, and present at sales training workshops. HEALTH CARE SALES EXPERIENCE

PHARMACIA PHARMACEUTICALS, Austin, TX

Pharmaceutical Sales Representative
Sold a trio of products that included NSAIDS, Celebrex and Bextra to increase share in the COX-2 inhibitor
market. Designed and pitched informative sales presentations to orthopedic surgeons, urologists, podiatrists,
and pain management physicians to maximize market share of the designated product portfolio.
Key Contributions:
Led a successful product launch of Bextra, a second-generation COX-2 inhibitor for arthritis treatment. Produced positive share growth for Celebrex / Bextra by maintaining 4% spread over competitor Vioxx. Built 16% spread in OAB (over-active bladder) market between Detrol LA and competitor Ditropan XL. Recognized as the two-time winner for Best Detailing Award out of 105 participants. ADDITIONAL SALES MANAGEM ENT EXPERIENCE

WESTIN AUSTIN AT THE DOMAIN, Austin, TX

Corporate and Business Travel Sales Manager
Maximize booking and revenue with corporate clients and business travelers, serving as a key player in the
opening of Austin’s first Starwood Westin Hotel. Cultivate relationships with new and existing customers
through sales calls, trade shows, site visits, outside sales calls, presentations, and entertainment.
Key Contributions:
Won Starwood Hotels & Resorts New-builds & Transitions Opening Sales Team of the Year for North America. Marketed to life-science companies; LDR Spine, Hanger Ortho., Intuitive Surgical, and St. David’s HealthCare. Achieved 143% to goal individual booking pace for January - June 2011, booking $2.5+ million in revenue. Exceeded 100% of individual booking pace for all of 2010, ranking as one of the country’s top producers. Shifted focus accounts from competitor hotel set at a rate of 75% vs. 2% within territory. Generated $95K in total guest room revenue vs. competitor set’s $50K within territory. Grew market share by achieving overall revenue growth of 111% to competitor’s 8% growth. Maintained 38% Business Travel market share to a goal of 28% for overall hotel market share mix. STACI SAMPLE – PAGE TWO

SALES EXPERIENCE…CONTINUED

FIRST HORIZON REALTY, Austin, TX

Real Estate Sales Agent
Built a successful real estate business by understanding clients’ niche in conjunction with market demands. Drove aggressive and strategic pricing strategies, employed creative selling techniques, and leveraged strong third-party relationships to move properties quickly in a volatile market. Key Contributions:
Closed $3 million in sales while achieving an industry-beating list to sell ratio that averaged <60 days. Built 95% referral clientele through ability to build rapport and anticipate/exceed client expectations. Created a market-specific business model to grow the business in the worst real estate market in decades.
Earlier Career Experience:

Regional Sales Representative – Omni Hotels (2001-2002):
Led the central sales force for nine Omni Hotels; oversaw all multi-year contracts and negotiations. Acted as liaison and primary booking source for top revenue-producing state-wide / national accounts. Achieved 137% to goal within an 8-month period, 2001.
Senior Sales Manager – Bristol Hotels & Resorts (1999-2001):
Pre-sold, marketed, and opened Austin’s first full-service airport hotel while building the new sales team. Top Gun Recognition, placing 3rd in the nation for exceeding sales quotas by 172%, 2000 and 167% in 1999. Won top national sales recognition for Newcomer of the Year, and attaining 144% of quota, 1999. ACADEM IC BACKGROUND

BS in Fashion Marketing; Minor in Communications (1999)
TEXAS CHRISTIAN UNIVERSITY, Fort Worth, TX
Cumulative GPA 3.4, Major GPA 3.8, Dean’s List 1996 – 1998
Completed internship at Aeffe USA Italian Fashion House, New York, NY PROFESSIONAL AFFILIATIONS
Young Professionals Network  Austin Board of Realtors National Board of Realtors  Graduate Realtors Institute Austin Business Travel Association - Annual Golf Committee, Sponsoring Angel Heart Children’s Shelter TECHNICAL PROFICIENCIES
Microsoft Word, Excel, PowerPoint, and Outlook Multiple commercial and proprietary CRM applications

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