Jamesballard.com

FOUNDER / CREATIVE DIRECTOR Ballard Creative
TEXAS TECH UNIVERSITY BFA
I define the brand strategy and manage the creative direction for all client engagements. I guide the creative and digital teams to develop interactive and traditional creative campaigns. I am a partner for solopreneurs, Gold Polly 2013, Bronze Reggies 2013, Logo Lounge Six startups, and established companies as well as an 2011, Logo Lounge Master Library Series: Initials and Crests on-site consultant for mid-sized to large digital and 2010, Silver Addy 2003, Gold and Silver Addys 2002, Gold and Silver Addys 2001, Silver Addy 1995 I am a creative leader who effectively architects, shapes CREATIVE DIRECTOR RadioShack
and evangelizes a vision for great customer experiences. I am passionate about simple ideas and relish being I co-managed and led a 30 person creative department and was responsible for the oversight of creative Clients // Alka-Seltzer, American Airlines, Asics, Bactine,
Brand Leadership and Strategy
processes; the ideation, presentation, and execution of Bayer, Blackmon Mooring, Bolarti, Bonanza Restaurants, I am a leader with a proven track record leading teams campaigns; the profitability and creative quality of client Brown & Foreman, CashMax, Collin Bank, DISH, Domino’s that impact business performance. I bring a deep projects; and the operational readiness of the Creative Pizza, Ensure, GTE, Gaylord Texan, Harrah’s Casinos, HP, knowledge of innovation, customer research, ideation, Team, all in fulfillment of the RadioShack brand promise.
Highland Homes, John Deere, Lone Star Gas, Lovera storytelling, design frameworks, concept visualization, Athletics, Meijer Superstores, Midnight Gaming, Motorola, etc., and inspire teams to produce great outcomes.
ASSOCIATE CREATIVE DIRECTOR TracyLocke
Motrin, Mundill Motorsports, The Music Initiative, NTRA, Nighthawk Controls, Pedialyte, Pepsi, Pizza Hut, Strong Collaboration
RadioShack, Rogaine, Rotations Pet Food, SMU Cox, I have a demonstrated ability to collaborate effectively I created multiple campaigns for Pizza Hut, Pepsi and Samsung, SIRIUS, Sprint, TQHA, Verizon, ViewPoint Bank, with a variety of business leaders, technology leaders, Harrah's Casinos for their National and Field accounts. Whitney University, Waymen Tisdale Foundation, Whirlpool product managers and other key partners to develop I helped ideate new snack products for Frito-Lay and large growth businesses. I have a broad network and Tequila and Saki bottle designs for Brown & Foreman. Agencies // Affinity Marketing, Concussion, Culture Red,
excellent reputation with influential contacts.
I also developed online/direct campaigns for GTE/Verizon. Dieste, Elevate, The Eppstein Group, Gameday Productions, Leading Change Skillfully
Integer, The Marketing Arm, Mind Ecology, NuMantra, SENIOR ART DIRECTOR JohnsonRauhoff
I bring functional/technical/design skills and have The Promotion Network, Score!, SKSW, Screwtop Media strong leadership and change management skills, including a hands-on, non-bureaucratic leadership I designed a multi-faceted trade kit for the Rogaine style, with continuous, open communication with all OTC Launch. I partnered with research, technical and il ustration teams to develop the branding for all Whirlpool Talent Mentoring and Development
and KitchenAid guides. I developed promotional I build high-performing teams, where people grow and campaigns for a host of pharmaceutical clients including develop and are able to apply skills towards innovation, Alka-Seltzer, Ensure, Bayer and Motrin.
creativity and appropriate risk-taking. I have the ability ART DIRECTOR Point Communications
to attract, retain and motivate great talent, helping people on my teams be the very best they can be.
Shot stats. Set Type. Cut amber. Learned the ropes.
Stop by for a cold one at 5513 Mt McKinley Rd, Fort Worth TX 76137 // Give me a jingle at 817.917.6086 // Send spam to [email protected] // Cyber stalk me at jamesballard.com
ACCOMPLISHMENTS
RE-BRANDED STORES RadioShack
LAUNCHED PIZZAS Pizza Hut
I managed re-branding of 3rd Generation Concept I directed and led creative and production teams for Stores for 7200 stores targeting younger customers, Pizza Hut’s Big New Yorker Pizza resulting in the most in addition to broadening appeal to Seniors and successful new product launch in Pizza Hut’s 40-plus Hispanics. The initial 20 prototype stores showed year corporate history. I created and implemented al improved perceptions and behavior with system-wide national print and promotional strategies for Personal total sales by 3% over the 1st quarter of 2002. Pan Pizza Value Meals with the initial launch in two test About 600 U.S. stores opened, remodeled and / or markets being so successful that the program was rolled out almost six months ahead of schedule.
James separates himself from other conceptual designers with his ability to listen, ask the right INCREASED BRAND AWARENESS RadioShack
GREW THE BUSINESS Pizza Hut
questions and go the extra mile to learn the client's I supervised and created award-winning Print and
Original Pizza Hut Field Team in 1997 consisted of myself objectives is what makes him my go-to creative force.
Broadcast for the RadioShack Brand with Accessory and a CD/CW experiencing flat PSAs and TracyLocke DARREN DREWITZ
Campaigns. Top-of-mind awareness that RadioShack experiencing 3% P&L margins. By end of year, was a destination for high-quality accessories went Pizza Hut experienced their highest PSAs in corporate up during the campaign. Ads were consistently the history while the TracyLocke PH Field Marketing team James is one of the few really good creative guys out expanded to seven offices and was experiencing 12%+ there that understands interactive design and can P&L margins. Was recognized by Yum Brands and Pizza Hut combine form and functionality in an elegant manner. INCREASED DB AND TRAFFIC RadioShack
Working with him is like taking a breath of fresh air.
I developed and managed an integrated Promotion with Universal Orlando that generated 6 times DESIGNED SUCCESSFUL TRADE KIT Rogaine
JAY HOUGH
the Database input over typical efforts. In addition, I designed educational kits for 20,000 pharmacists and Director, New Media Technologies // NuMantra same store traffic increased during the promotional 40,000 physicians, newsletters for users, FSIs, in-store period making it the most successful consumer circular ads and coupons for the OTC switch of Rogaine. I would highly recommend James to anyone looking Upjohn met their target and doubled sales. Rogaine’s initial for a seasoned professional with great creative insight trial was so strong that many chains sold out.
and dedication to getting the job done.
INCREASED WORKFLOW EFFICIENCY RadioShack
JONATHAN RICE
I established multiple cross-functional teams Creative Director // The Eppstein Group to keep Creative aligned with speed-to-market initiatives affecting Broadcast, Print, POP, Flyers, As head of advertising for RadioShack, James was an Interactive and Direct. Moved from a 120 day planning inspriring leader and their creative mastermind, as he led to in-market cycle to a 60/45 day timeline resulting in his troops into the fierce daily battle of retail advertising.
more competitive offers while reducing SGA costs.
HART WEICHSELBAUM
Principal // The Planning Practice: Consumer Insight &
Brand Strategy
Stop by for a cold one at 5513 Mt McKinley Rd, Fort Worth TX 76137 // Give me a jingle at 817.917.6086 // Send spam to [email protected] // Cyber stalk me at jamesballard.com

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