Lawrence l. garber, jr. vita

Lawrence L. Garber, Jr.
Associate Professor of Marketing, Elon University Visiting Professor, IMT Ghaziabad, India http://facstaff.elon.edu/lgarber/ (website) ____________________________________________________________________________
Education
University of North Carolina at Chapel Hill, The Kenan-Flagler
Business School. Ph.D. in Business, concentration in Marketing, 1995.
Yale School of Management, New Haven, CT.
Master's Degree in Business Administration (MBA), 1985. Brown University, Providence, RI. AB, 1971. Art.
Parsons School of Design, NYC. 1978-1979. Illustration.
The Cleveland Institute of Art, OH. 1971-1972. Painting.
____________________________________________________________________________
Honors and
Course Release, FR&D, Elon University, 2011-12. Awarded for
scholarship on basis of selective review process. Course Release, Love School of Business, Elon University, 2011-12.
Awarded for pedagogical research on basis of selective review process.
Summer Research Grant, Love School of Business, Elon University,
2010. Awarded $8,000 for scholarship on basis of selective review process. Course Release, FR&D, Elon University, 2010-11. Awarded for
scholarship on basis of selective review process.
Summer Research Grant, Love School of Business, Elon University,
2009. Awarded $5,000 for scholarship on basis of selective review process. Course Release, Love School of Business, Elon University,
2009-10. Awarded for scholarship on basis of selective review process.
Honors and
Technology Grant, 2008-2009. For development of a marketing video
library accessible by all faculty in the classroom, for pedagogical Awarded on basis of selective review process. Course Release, Love School of Business, Elon University,
2008-09. Awarded for scholarship on basis of selective review process. Summer Research Grant, Love School of Business, Elon University,
2008. Awarded for scholarship on basis of selective review process. Summer Research Grant, Love School of Business, Elon University,
2007. Awarded for scholarship on basis of selective review process. Summer Research Grant, Love School of Business, Elon University,
2006. Awarded for scholarship on basis of selective review process. Paid Scholarly Leave, Appalachian State University, Fall, 2004.
Awarded on basis of faculty and administrative review of research Paid Scholarly Leave, Appalachian State University, Spring, 2002.
Awarded on basis of faculty and administrative review of research John A. Walker College of Business Excellence in Research Award,
John A. Walker College of Business "Partners in Excellence" Chair
Nomination, 2004.
John A. Walker College of Business Excellence in Research Award
Nomination, 2002.
Summer Research Grant, Marketing Department, John A. Walker
College of Business, Appalachian State University, 1997. Awarded on Marketing Science Institute General Grant to support travel and data
collection for dissertation research. Awarded May, 1994. Nomination, the State Farm Companies Foundation Doctoral
Dissertation Award in Business, one of three representatives from Kenan
Flagler School by selective process, 1994. Doctoral Consortium Fellow, American Marketing Association,
University of Illinois at Urbana-Champaign, 1993. Honors and
Ph.D. Program Performance Bonus, The Kenan-Flagler Business
School, 1994, 1993. Awarded annually to UNC business doctoral candidates who "consistently excel in their Ph.D. studies." Received maximum bonus amount each of the two years that was eligible. ____________________________________________________________________________
Research
Interests: visual information processing and persuasion,
marketing communication and branding, nonprofit and arts marketing,
marketing education, the visual presentation of statistical data.

Manuscript
Garber, Lawrence L, Jr. Eva M. Hyatt, Ünal Ö. Boya and Babs Under Review
Ausherman, “The Association between Learning and Learning Style in
Instructional Marketing Games: An Exploratory Study, Under Review,
Marketing Education Review.

Academic
Ganapathy, Shobha, Bibek Banerjee, and Lawrence L. Garber, Jr., Publications
(2011), "Determinants of Consumer Attitudes toward Brand Extensions: an Experimental Study," International Journal of Management, 28(3). Forthcoming. Garber, Lawrence L., Jr., Eva M. Hyatt, and Ünal Ö. Boya (2009), “The Effect of Package Shape on Apparent Volume: The Design of Size Appearance,” Journal of Marketing Theory and Practice. 17 (3), 216-234. Garber, Lawrence L., Jr., Eva M. Hyatt, and Ünal Ö. Boya (2009), “The Collaborative Roles of the Designer, the Marketer, and the Consumer in Determining What is Good Design ,” Advertising and Society Review, 10 Garber, Lawrence L. Jr., Eva M. Hyatt and Ünal Ö. Boya (2008), "Too Many Paired Comparisons: A Method to Facilitate Subject Comparison of Many Pairs: A Method to Facilitate Subject Comparison of Large Numbers of Stimulus Pairs," International Journal of Business Insights and Transformation, 1 (01), 5-9. Lead article in inaugural issue of IJBIT. Garber, Lawrence L. Jr., and Eva M. Hyatt and Ünal Ö. Boya (2008), “Does Visual Clutter Obscure the Communicability of Food Package Shape?” Journal of Food Products Marketing, 14 (4), 21-32. Garber, Lawrence L. Jr., Eva M. Hyatt and Ünal Ö. Boya (2007), “The Mediating Effects of Product and Package Appearance on Consumer Behavior,” in H.N.J. Schifferstein and P. Heckart (eds.), Product Experience: Perspectives on the Human-Product Interaction, Amsterdam: Academic
Garber, Lawrence L., Jr., and Ünal Ö. Boya (2005), "Comment on Publications
Consumer Research in the Early Stages of New Product Development: A Critical Review of Methods and Techniques,'" Ellen Van Kleef, Hans C.M. Trijp, Pieternal Luning, Food Quality and Preference, 16, 207-208. Garber, Lawrence L. Jr., and Eva M. Hyatt (2003), “Color as a Tool for Visual Persuasion,” in Linda Scott and Rajeev Batra (eds.), Persuasive Imagery: A Consumer Perspective, Hillsdale, NJ: Lawrence Erlbaum and Garber, Lawrence L. Jr., Eva M. Hyatt and Richard G. Starr, Jr. (2003), “Measuring Consumer Response to Food Products,” Food Quality and Lead Article. Published with Six Invited Commentaries. Most down-loaded article for 2003 in Food Quality and Preference, along with commentaries. FQAP had 60,000 downloads that year. Garber, Lawrence L. Jr., Eva M. Hyatt and Richard G. Starr, Jr. (2003), "Reply to Invited Commentaries on: Garber, Lawrence L. Jr., Eva M. Hyatt and Richard G. Starr, Jr. (2003), 'Measuring Consumer Response to Food Products,'" Food Quality and Preference. 14, 41-42. Garber, Lawrence L. Jr., and Michael J. Dotson (2002), “A Method for the Selection of Appropriate B2B Integrated Marketing Communications Mixes,” Journal of Marketing Communications, 8 (March), 42-56. Lead Article. Additionally, figure from article with explanation is included in “Marketing Communications: a European Perspective,” 4th edition, (2010), Pearson Education, ISBN 978-0-2737-2138-3. Garber, Lawrence L. Jr., Eva M. Hyatt and Richard G. Starr, Jr. (2001), “Placing Food Color Experimentation into a Valid Consumer Context,” Journal of Food Products Marketing, 7 (3), 3-24. Garber, Lawrence L., Jr., Raymond R. Burke and J. Morgan Jones (2000), “The Role of Package Appearance in Consumer Purchase Consideration and Choice,” Marketing Science Institute Working Paper Series, Report No. 00 - 104, Boston: MSI. Garber, Lawrence L. Jr., Eva M. Hyatt and Richard G. Starr, Jr. (2000), “The Effects of Food Color on Perceived Flavor,” The Journal of Marketing Theory and Practice, 8 (Fall), 59-72.
Academic
Garber, Lawrence L. Jr., Jan G. Muscarella, Paul N. Bloom and Jennifer Publications
L. Spiker (2000), “Consumer Based Strategic Planning in the Nonprofit Sector: The Empirical Assessment of a Symphony Audience,” Journal of (cont.)
Nonprofit and Public Sector Marketing, 8 (1), 55-86. Garber, Lawrence L. Jr., Dinesh S. Davé and Michael R. Evans (2000),
“Consumer Based Strategic Planning in the Nonprofit Sector: The
Empirical Assessment of an Arts Festival Audience,” Services Marketing
Quarterly (formerly The Journal of Professional Services Marketing) , 20
(1), 115-133.
Mary D. MacLeod, Lawrence L. Garber, Jr., Michael J. Dotson and Terry M. Chambers (1999), “The Use of Promotional Tools in the Motor Carrier Industry: An Exploratory Study,” Transportation Journal, 38
Proceedings
Garber, Lawrence L., Jr., and Richard G. Starr, Jr. (1996), “The Effects of Colour on Product Perception: Experimental Work in Progress,” in Andrea G. Martin and Richard G. Starr, Jr. (eds.), Proceedings of the 1996 Australia New Zealand Marketing Educators Conference. Garber, Lawrence L., Jr. (1995), "The Role of Visual Perception and Appearance in Consumer Evaluation,“ in Frank Kardes and Mita Sujan (eds.), Advances in consumer Research, XXII, Provo, UT: Association for Garber, Lawrence L., Jr. (1999), “How to Create an Effective Newspaper Publications
Ad,” American Christmas Tree Journal, 43 (October), 38-42. Invited. Garber, Lawrence L. Jr. (2006), “Professor Larry Garber Shares a Few Publications
Moments From His Experiences Last Summer Teaching In India, Sewickley Speaking: The Magazine of Sewickley Academy, Winter, 23. Invited. Garber, Lawrence L. Jr., and Stephen W. Clopton (2001-2002), “The Effects of Gender on Attitude toward Learning by Participation in Campus Games,” Appalachian Teaching and Learning, 6, 35-39. Invited. Garber, Lawrence L. Jr. (2001), “Visual Marketing Research,” Research News, Cratis D. Williams Graduate School, XVIII (Spring), 7. Invited. Garber, Lawrence L. Jr., (1990), "Correspondence analysis: A Comparison with Discriminant Analysis," Summer Research Paper, University of North Carolina at Chapel Hill. Adviser: Charlotte Mason; First Reader:
In Process
Garber, Lawrence L., Jr., Eva M. Hyatt, and Ünal Ö. Boya, “The Effects of Shape Complexity and Presentation Context on Perceived Package Volume” Series of experiments are ongoing. Intended for 2011 submission to Journal of Marketing Research. Garber, Lawrence L. Jr., Eva M. Hyatt and Ünal Ö. Boya, “Students with Credit Cards: Consumption Effects,” intended for the Journal of the Academy of Marketing Science. Banerjee, Bibek, Sujoy Chakravarty, and Lawrence L. Garber, Jr., "Context Effects, Multiple New Brand Entry, and Consideration Sets," In the Queue
Garber, Lawrence L. Jr., Eva M. Hyatt, and Ünal Ö. Boya, “Cognitive Antecedents to Color as a Visual Persuader: The Role of Automaticity in an Experiential Marketing Context.” Garber, Lawrence L. Jr., and Eva M. Hyatt, “Are Packages That Look Bigger Than They Are More Noticeable in the Store? Visual Deception and the Attentional Screen.” Garber, Lawrence L. Jr., Eva M. Hyatt, Ünal Ö. Boya, and Robert E. McMahon, “A Longitudinal Content Analysis of the Novel Color Garber, Lawrence L. Jr., and Robert E. McMahon, “The Eye is Larger than the Serving Size: The Effect of the Visual Portrayal of Foods on Food Packages” At the conceptual Stage. Garber, Lawrence L. Jr., and Michael J. Dotson, “On Correspondence Analysis: A Comparison with Discriminant Analysis for the Creation of Joint Graphical Displays from Perceptual Data.” (From the first author's Summer Research Paper, University of North Carolina at Chapel Hill (see above in Working Papers section).) At the data tabulation stage. Shi, Larry, and Lawrence L. Garber, Jr., "Market Orientation, Its Dimensional Orientation and Firm Performance in a New Environment,” in preliminary stages. For submission to Journal of Joel Huber, R. Morgan Jones and Lawrence L. Garber, Jr., “The Predictive Value of Consideration Sets on Consumer Choice: An Empirical Study Using Laboratory Data.” At the data analysis stage.
In the Queue
Garber, Lawrence L. Jr., and John G. Hastings, “Consumer Based Strategic Planning in the Home Inspection Industry: The Home Buyers’ Perception of and Preference for Home Inspection Services.” At the data tabulation stage. Dotson, Michael J., Lawrence L. Garber, Jr., and Mary MacLeod, “The Effect of the Instructor’s Physical Appearance on Undergraduate Teaching Evaluations.” At the stimulus development stage. Ünal Ö. Boya and Lawrence L. Garber, Jr., “The Role of Benchmarking in Consumer Response to a Price Promotion.” At the conceptual stage. Garber, Lawrence L. Jr., Dinesh S. Davé and Michael R. Evans, “Travel and Vacation or Retirement Home Preferences among North Carolina Leisure Travelers.” At the writing stage.
Editorial
Editorial Review Board, Journal of Marketing Theory and Practice,
Appointments
Editorial Review Board, International Journal of Business Insights and
Transformation, 2008 to present.
Associate Editor, Design Principles and Practices: An International
Journal, 2007 to present.

Dissertation
Sharma, Ankush (2010), The Impact of Peripheral Cues on Consumer Committee
Purchase Decision Making in the Indian Organized Retail Market: An Empirical investigation, Ahmedabad, India: Dharmish Desai University. AMA Winter Educator’s Conference (7 reviews) AMA Summer Educator’s Conference (11 reviews) Color Research and Application Journal International Journal of Fashion Design, Technology and Education International Journal of Wine Business Research Journal of Marketing Theory and Practice (2 reviews) Working paper, Indian Institute of Management Ahmedabad Journal of Marketing Theory and Practice (2 reviews) International Journal of Business Insight and Transformation Reviews (cont.)
2008
Journal of Marketing Theory and Practice International Journal of Business Insight and Transformation Color Research and Application (2 reviews) Leven, Michael (2010), Introduction to Marketing, Scotch Plains, NJ: Prentice Hall Design Principles and Practices: An International Journal (3 reviews)
Academy of Marketing Science/Korean Academy of Marketing Science Joint Conference, Consumer Behavior Track, Seoul. International Journal of Electronic Marketing and Retailing Bibek Banerjee, IIM Ahmedabad. Served as outsider reviewer attesting
to Bibek’s contributions to the discipline, as part of his petition for promotion to full professor Food Quality and Preference Journal Journal of Marketing Theory and Practice, Special Issue on Not-for
12th Biennial Marketing Conference, Germany, 2005, two reviews. 2005 AMA Winter Educator’s Conference. Branding and Marketing
Communications Track, San Antonio, two reviews.
European Association of Consumer Research (4 reviews)
Food Quality and Preference Journal Southeast Informs Conference (2 reviews)

Conference
2011 INFORMS Marketing Science Conference, Houston, June.
Participation
Presentation: “The Effects of Shape Complexity and Presentation Context on Perceived Package Volume,” with Eva Hyatt and Ünal Ö. Invited Fellow of the Inaugural Innovative Explorers Forum, 2009.
Sponsored by Elsevier, it is an online community for scientific researchers to interact and share best practices. Ongoing.
Conference
2009 AMA Winter Educator’s Conference, Tampa, FL. February.
Participation
Invited participation in Special Session on Pedagogy: “Participation in Marketing Games: An Examination of the Student Experience, in Total, by Gender, by Learning Style, and by Performance,” with Babs ASBBS 11th International Conference, Honolulu, September, 2008.
Presentation: “Profile of College Students who Carry Credit Card Debt: A Discriminant Analysis,” Eva Hyatt and Ünal Ö. Boya. 2008 INFORMS Marketing Science Conference, Vancouver, June.
2 Presentations: “Emotional vs. Rational Theme-Based Incongruence Posed Across Verbal and Visual Modes in Print Ads: An Exploration of their Respective Effects on the Consumer,” with Allison Tencza. Session moderator. “The Effects of Package Shape and Store Shelf Context on Volume Perception: An Exploratory Study with Implications for Package Design,” with Eva Hyatt and Ünal Ö. 2007 International Principles and Practices of Design Conference,
London, January. Presentation: “The Consumer as Arbiter of What Constitutes Good Design,” with Eva M. Hyatt and Ünal Ö. Boya. 2006 INFORMS Marketing Science Conference, Pittsburgh, June.
3 Presentations: "Context Effects, Multiple New Brand Entry, and Consideration Sets," with Banerjee, Bibek and Sujoy Chakravarty; “The Effect of Shape Complexity on Perceived Package Volume,” with Eva M. Hyatt and Ünal Ö. Boya; and “Too Many Pairs: A Method to Aid Experimental Participants with the Evaluation of Large Numbers of Paired Stimuli,” with Eva M.Hyatt and Ünal Ö. Boya. Conference 2005 Hawaii International Conference on Business,
Honolulu, May. Presentation: “Evaluation of Brand Extensions May Not be Extensive At All: An Empirical Test Among Consumers in India," with 2005 Card Forum and Expo, Orlando, FL, May. Invited speaker on
theory of persuasive color and graphics, First Data Innovations. Session Presentation: “Color as a Tool for Visual Persuasion.” 2005 Operations Research Society of India Conference, Ahmedabad,
January. 2 Presentations: “The Effect of Package Shape Type on Perceived Volume: An Empirical Study," with Eva M. Hyatt and Ünal Ö. Boya; “Evaluation of Brand Extensions May Not be Extensive At All: An Conference
Empirical Test Among Consumers in India," with Bibek Banerjee and Participation
2004 AMA Summer Educator's Conference, Boston, MA, August.
2004 INFORMS Marketing Science Conference, Rotterdam,
Netherlands, June. Presentation: "Evaluation of Brand Extensions May Not be Extensive At All: An Empirical Test Among Consumers in India," with Bibek Banerjee and Shobha Ganapathy. Session Chair. 2000 Advertising and Consumer Psychology Conference, Ann Arbor,
Michigan, May. Presentation: “Color as a Tool for Visual 2000 American Christmas Tree Association Annual Conference, St.
Pete Beach, FL, January. Presentation: “Effective Local Advertising.”
1999 North Carolina Christmas Tree Association Annual Conference,
Boone, NC, February. Presentation: “How to Write an Effective 1998 INFORMS Marketing Science Conference, Fontainebleau, France,
July. 2 Presentations: “The Effect of Package Shape on Perceived Size: an Empirical Investigation,” with Brian T. Buff and Richard G. Jr.; “On Correspondence Analysis: A Comparison with Discriminant Analysis for the Creation of Joint Graphical Displays from Perceptual 1997 INFORMS Marketing Science Conference, Berkeley, CA, March.
Presentation: “Objective Attributes With Mutable Meanings: The Role of Color in Product Marketing,” with Richard G. Starr, Jr. 1997 Southeastern Chapter of INFORMS Annual Meeting, Myrtle
Beach, S.C. “Consumer Research Study of a Cultural Festival,” with
1996 Association for Consumer Research Annual Conference, Tucson,
AZ, October. Invited participant, special session, “Affecting Consumers through Identity and Design.” Presentation: “The Effect of Very Similar Package Appearance on Purchase Consideration and
Conference
1995 AMA Summer Educator's Conference, San Francisco, CA,
Participation
1994 Association for Consumer Research Annual Conference, Boston,
MA, October. Invited participant in special session on aesthetics. Presentation: "The Role of Visual Perception and Appearance in 1994 Marketing Science Conference, Tucson, AZ, March.
Presentation: "How Consideration Sets are Formed: The Role of Package Appearance." Invited. With Raymond R. Burke. 1992 Marketing Science Conference, London, England, July.
Presentation: "On Correspondence Analysis: A Comparison with 1992 Marketing and Public Policy Conference, Washington, DC, May.
Session Chair, "Unorthodox Channels of Distribution". 1989 Marketing Science Conference, Durham, NC, March.
Presentation: “MAP-AID: A Nonevoked Perceptual Mapping Kit,” with
Dodla N. Rao.

Conference
2010 Annual Meeting of the Review Board of the Journal of
Attendance
Marketing Theory and Practice, November, Atlanta, GA.
2010 Elon Teaching and Learning Conference, August, 2010.
Triad Design Leadershop, Speaker David Rose, MIT, “Tactility and
Environmental Awareness in Digital Devices,” September, 2009.
AMA Webcast, August 9, 2009.
Presentation: “Using Facebook for Business.” Piedmont Triad Partnership Conference on Design and Marketing
Professional Development, May 6, 2009.
Marketing Engineering Workshop, Webinar, August 13, 2008.
Presentation: “How to Introduce Analytics into Marketing.” Edward Tufte Visual Presentation Workshop, Raleigh, 2008.
SAS Institute Data Mining Workshop, Cary, NC, February, 2005.

Conference
SMA Annual Conference, St. Pete Beach, FL, November, 2004.
Attendance
AMA Summer Educator’s Conference, Chicago, August, 2003.
AMA Summer Educator’s Conference, San Diego, August, 2002.
Conference on Marketing, Corporate Social Initiatives and the
Bottom Line, Chapel Hill, NC, August, 2001.
AMA Packaging Conference, Denver, CO, 1997.
Direct Marketing Association Conference, Chicago, IL, 1996.

Seminars/
Elon Fellows Seminar, Research Presentation to Fellows Candidates,
Presentation
Elon University Visual Culture Interest Group, “Perceptual Maps,”
Elon University Visual Culture Interest Group, “A Proposal for Visual
Pedagogical Research,” April, 2008
Elon University, Love School of Business Family Day Lecture, 2007.
ASU Holland Fellows Seminar, Research Presentation to Fudan
University, Shanghai, Visitors, March, 2007. Invited.
ASU Holland Fellows Seminar, Research Presentation to Fudan (cont.)
University, Shanghai, Visitors, April, 2006. Invited. ASU Marketing Seminar, “The New India,” Spring, 2006.
ASU Marketing Seminar, “Strategic Orientation and the Role of
Introspection in Innovative Markets,” with Larry Shi, Spring, 2006.
ASU Holland Fellows Seminar, Research Presentation to Fudan
University, Shanghai, Visitors, April, 2005. Invited. ASU Holland Fellows Seminar, Research Presentation to Fudan
University, Shanghai, Visitors, April, 2004. Invited. ASU Holland Fellows Seminar, Research Presentation to Fudan
University, Shanghai, Visitors, April, 2003. Invited. ASU Holland Fellows Seminar, Research Presentation to Fudan
University, Shanghai, Visitors, April, 2002. Invited.
ASU Marketing Seminar, "The Effect of Package Shape on Apparent
Size, March, 2002. With Eva M.Hyatt, BrianT. Buff. ASU Marketing Seminar, "The Effect of Instructor Appearance on
Student Course Evaluations, November, 2001. With Michael J. Dotson.
Seminars/
ASU Holland Fellows Seminar, Research Presentation to Fudan
Presentations
University, Shanghai, Visitors, April, 2001. Invited. UNC Marketing Seminar, "The role of Package Appearance in
Consumer Choice," Chapel Hill, NC, March, 1993. UNC Marketing Seminar, "On Correspondence Analysis: A
Comparison with Discriminant Analysis," Chapel Hill, NC, March, 1992. UNC Marketing Seminar, "The Influence of Brand Attribute Ratings on
Preference: An Example from the Pharmaceutical Industry," Chapel Hill, NC, February, 1991. With Lisa Taylor.

Dissertation
"How Consideration Sets Are Formed: The Role of Package
Appearance in Consumer Choice." Though we all know and accept the
notion that the visual and graphical aspects of the product or service have
an impact on choice at the point of purchase, little is known about how it has its effect. This paper is about how consideration sets are formed, and how the appearance of brands in their packages plays a role in consideration set formation at the point of purchase. Specifically, a model of choice is developed that explicitly considers the mediating role that visual perception plays in formation of the consideration set. A key feature of this model is the formation of a prior set, conceived as visual in nature, in which the consideration set is nested, and from which all members of the consideration set are drawn. Defended: June, 1995.
Committee: Morgan Jones (Chair), Jim Bettman (Duke), Raymond R.
Burke (then Harvard, currently Indiana), Joel Huber (Duke), Charlotte Mason, Bill Perreault.
Dissertation
Creusen, Marielle E.H. And Jan P. Schoormans (2005), “The Different Roles of Product Appearance in Consumer Choice, Product Innovation Hoyer, Wayne D. And Deborah J. MacInnis (2004), Consumer Behavior, 3rd ed., New York: Houghton Mifflin, p. 90. Gatarski, Richard (2000), “Packaging Products for Electronic Retailing: The Need for Electronic Packages,” Working Paper, School of Business, Creusen, Marielle E.H. (1998), Product Appearance and Consumer Choice, unpublished dissertation, Delft University of Technology.
Dissertation
Creusen, Marielle E.H. And Jan P. Schoormans (1998), “The Influence of Observation Time on the Role of Product Design in Consumer Preference,” in Joseph W. Alba and J. Wesley Hutchinson (eds.), Schoormans, Jan P.L. And Henry S.J. Robben (1997), “The Effect of New Package Design on Product Attention, Categorization and Evaluation,” Journal of Economic Psychology, p. 273. Wansink, Brian (1996), “Can Package Size Accelerate Usage Volume?” Journal of Marketing, 60 (July), 14. ____________________________________________________________________________
Teaching
Teaching Interests: consumer behavior, consumer research, persuasive
communications, branding, new product development, competitive
strategy, not-for-profit and arts marketing.
Elon University, NC. Associate Professor of Business Administration,
appointed Fall 2006- present. Courses: Consumer Behavior, Integrated
Marketing Communications, Marketing Management, Principles of
Marketing.
Appalachian State University, Boone, N.C. Associate Professor with
tenure, 2001 to 2006. Assistant Professor, 1995 to 2001. Courses: Consumer Behavior, Honors Marketing, Marketing Research, Principles of Marketing,. Member, Graduate Faculty. Indian Institute of Management, Ahmedabad, India. Visiting Professor,
First Term, 2005. Graduate level course: Consumer Behavior. Insurance Executive Program, Richard S. Brantley Risk and Insurance
Center, Appalachian State University, Greensboro, NC, September, 1996. With Ünal Ö. Boya. University of North Carolina, Chapel Hill. Lecturer, 1993-1995.
Courses: Principles of Marketing, Sales and Sales Management. Dissertation Reader: Ankush Sharma
Elon Honors Fellows Thesis Advisor: Allison Tencza (2008).
Advising
Reader: Cara Disisto (2008), Kathryn Olinger (2007), Anna Leer (2007).
Appalachian WCOB Honors Thesis Advisor: Joel Edwards (2005),
Advising
“Internet vs. Brick-and-Mortar Retailing for Considered Purchases: The Case of the Magic Market;” Lauren Cole (2003), “DeBeers: The Competitive Strategies of a Monopolist;" Erin Wade (2002), “The Effect of Color in a Persuasive Context;" Steven Tomlinson (2001), “The Effects of New Electronic Media on Couponing.” Reader: Sarah
Humphries (2005), Bradley Burge (2005), David Holland (2001), Pete Independent Studies Michael Bland, Consumer Behavior (2001), James Farrell, Sales
Advising
Business Case
"Sizzler Steak House" (1993), with Joel Huber, Duke University. Used
in graduate level Brand Management courses at Duke University, and undergraduate Principles of Marketing Courses at UNC-CH. ____________________________________________________________________________
Service
Elon University
Committees
(2006-Present)
University: Task Force on the Role of the Department Chair, 2010-2011.
Curriculum Committee, 2008- 2010. Arts Administration Program
Formation Task Force, 2008-present. Faculty Research and Development
Committee (FR&D), 2007-2009. CATL Proposal Review Committee,
2006-2007. Visual Culture Interest Group, 2008-present.
College: AACSB Learning Outcomes Assessment Committee, 2006-
present. PRME Sustainability Committee, 2009-present.
Core Curriculum Review Task Force, 2008-2010; Subcommittee on Engaged Learning, 2008-2010; Subcommittee on economics prerequisites, 2009-2010. AACSB Learning Outcomes Assessment Committee, 2006-present. PRME Sustainability Committee, 2009-present. Other Service
University: Invited lecturer, Fellows Weekend, 2011. Invited lecturer,
SURF day, 2009. Presentation: “The Role of Package Shape and
Presentation Context on Perceptions of Volume.” Invited LSB Lecturer,
Elon Family Day, 2007. Presentation: “The Visual Effect of Packaging in
the Store.”

Elon University
College: Marketing representative, Fall Open House, 2010. Evaluated
LSB marketing internship presentations, 2010. Assisted with
administration and assessment of ETS for learning outcomes assessment
purposes, 2010. Attended Sales Career Forum, 2010. Wrote initial draft
of LSB undergraduate learning goals, 2010. Solicited and collated
information from other institutions concerning AACSB and SACS
learning outcomes assessment practices. Facilitator, LSB Faculty Retreat,
2009, 2008. Presenter, LSB Awards Ceremony, 2008. Fellows Weekend
Interviewer, 2009, 2008, 2007. Hosted admissions visitors in class, 2009,
2008, 2007. Advise and counsel students on professional and personal
matters formally and informally on an ongoing basis, as called upon and
as needed. Regularly represent university, college or department at
numerous graduations, family days, and various other gatherings.
Professional: Served as qualified scientist on ISEF (Int'l Science &
Engineering Fair, an Intel competition) project of Rachel Canute, Forest
Hills High School, Queens, NY, 2010. Preparing Future Faculty Program
(PFF) of Duke University Graduate School, mentee Fredrika Spencer,
doctoral candidate in marketing, 2008-2009. Business Plan Judge, Yale
Global Social Venture Competition, 2008, 2007.

Appalachian
Committees .
State University
University: Faculty and Academic Development Advisory Committee,
(1996-2006)
College: AACSB Learning Outcomes Assessment Committee, 2003-06.
Honors Advisory Committee, 2001-06. Research Awards Committee,
2001, 2004-06. Composition and Development Committee, 2001-02.
Partners in Excellence Committee, 2000-01. Website Development
Committee, 1998.
Department: Personnel Development Committee, 1996-2004, 2005-2006.
Other Service
University: New Faculty Mentoring Program: Jody Servon
(Art); 2005-2006; Lei (Larry) Shi (Marketing), 2003-2004. College: Graduation Reader, spring, 2004. Invited speaker to Fudan
Visitors, 2001-2006. Introduced WCOB Research Award winner, Awards Department: Initiator of ongoing campaign to fund Prestigious
Marketing Scholars Visiting Lecture Series, 2005. Coordinator, Visiting Lecturer Series, 2000-. Coordinator, Brown Bag Seminar Series, 2000-. Advisor, 2000-2006. Editor, Marketing View Book, 2000. Served as peer evaluator for colleagues 15 times. Lecturer in place of absent colleagues ten times. Written roughly a hundred twenty student references. Special advising, 1995-present. Counsel students on personal and professional matters informally on an on-going basis. Represented department at numerous graduations, family days, various other gatherings.
Service (cont.)
Professional: Evaluator, National Business Plan Competition for
Nonprofit Organizations, sponsored by the Yale SOM - Goldman Sachs
Foundation Partners on Nonprofit Ventures, 2004, 2003. Consumer
research study for NC Symphony Orchestra, Raleigh, 1999. Wrote note
concerning 2005 Indian Experience (see Teaching above) at request of
former high school in Pittsburgh, Sewickley Academy, 2005.
____________________________________________________________________________

Experience
Glaxo, Inc. (Now GlaxoSmithKline), Research Triangle Park, NC.
Senior Analyst, Marketing Sciences, 1987-90. Performed positioning
studies for anti-ulcer, antibiotic and dermatological therapeutic categories,
and recommended competitive strategies for each. Contributed to pricing
study for Imitrex, then a revolutionary new anti-migraine drug. Provided
sales force research support of various kinds.
BBDO Advertising, NYC. Senior Analyst, Marketing Sciences (final
position), 1985-87. Consulted to BBDO clients Pepsi-Cola, Lever
Brothers, Delta Airlines, Dodge Trucks. Performed positioning studies
recommending competitive and advertising strategies. Developed
spreadsheet that performed "what-if" analysis, used primarily to calculate
reallocation of fixed costs (there were six levels of fixed costs) to clients
due to the gain and loss of clients.
Freelance Illustrator, NYC, 1978-82. Selected clients: Fortune
Magazine, Barron's Weekly Financial Magazine; Viking Penguin, The Cleveland Institute of Art, OH. Director of Admissions (final
position), 1973-78. During tenure, contributed to increase in FTE from 340 to 550 students. Also served also as Director of Placement (founding director, 1973-1975) and EEOC Coordinator. Oversaw budget for department, staffing, supervision staff of 5 (1 assistant,4 clerical staff). Conducted vigorous national student recruitment program, including production and distribution of an array of publications (60,00 circulation), high school visits (350 per year), and on-campus visits (1,000 per year). Also supervised an admission commiteed comprised of myself, my assistant, 3 faculty and a student representative, hosted an annual on- campus portfolio day (30 professional colleges represented, 700 students attended, some from as far away at Detroit.) Kaufmann's Department Store, Pittsburgh, Pa. Ass’t Buyer, 1972-73.
Assistant to the buyer of handbags, located on the main floor, just off the busiest street corner in the city of Pittsburgh. Assisted the buyer in all matters, supervised the sales floor in her frequent absence. Scheduled staffing, monitored inventory, open-to-buy (i.e., the available budget).
Consulting
FutureBrand, NYC, Jennifer Wang, 2009.
Unilever R&D, Vlaardigen, the Netherlands, 2006.
Charleston Forge, Boone, NC, 2005.
First Data Corporation, Omaha, 2005.
Ketchum Communications, NYC, 2005.
Jean-Jacques Imaux, electronics manufacturer, NYC, 2003.
Radon Control Services, John Hastings, Valle Crucis, NC, 2001.
Housemaster Home Inspections Service, Sugar Grove, NC, 2000.
Katy and Jennis Heal, Independent Restaurateurs, NC, 2000.
Keystone Manufacturing Company, Rochester, PA, 1998.
General Electric Company Lighting Division, Cleveland, OH, 1996.
Grateful Pet, Inc., Richmond, VA, 1995-96.
The Universities of the Arts, Philadelphia, PA. 1992.
San Francisco Art Institute, CA, 1991.
The North Carolina Museum of Art, Raleigh, NC, 1989-1991.
The Corcoran School of Art, Washington, DC, 1985-1990.
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Affiliations
The American Marketing Association (AMA) American Association of University Professors (AAUP) The Association for Consumer Research (ACR) The Institute for Operations Research and Management Sciences International Association of Empirical Aesthetics Philadelphia Watercolor Society (formerly)

Source: http://facstaff.elon.edu/lgarber/misc/garber-vita.pdf